A Full Month of Social Media — One Click

Each platform has its own algorithm signals. PostPilot uses platform intelligence data to optimize for what drives reach: Instagram favors saves and shares (Reels get 3-5x reach multiplier), Facebook rewards conversation and comment depth, Pinterest needs keyword-rich descriptions for search, LinkedIn prioritizes professional value, and Twitter demands concise, punchy hooks under 280 characters. Character limits, hashtag counts, and content format are enforced automatically.

Every caption is scored on: (1) Hook Strength — does the first line stop the scroll? (2) Call-to-Action — is there a clear next step? (3) Length Optimization — is it right for the platform? (4) Hashtag Strategy — are tags relevant and properly tiered? (5) Format Compliance — does it follow platform-specific best practices? (6) Originality — is it unique and not templated? Each dimension is weighted differently per platform. Captions scoring below 55/100 are automatically regenerated.

PostPilot ranks your gallery photos by aesthetic score and filters them against each platform's content policy for your photography type. It matches orientation to platform requirements (vertical for Instagram Reels, landscape for Facebook), and enforces 60-day deduplication so the same photo never appears twice within two months.

Content pillars are categories like Portfolio Showcase, Behind-the-Scenes, Tips & Education, Client Testimonials, and Personal Brand. PostPilot distributes posts across these pillars by percentage to keep your feed balanced and engaging. For example, a wedding photographer might get 35% portfolio, 25% behind-the-scenes, 20% tips, and 20% testimonials — preventing the common mistake of only posting finished work.

Yes. PostPilot uses regional and seasonal intelligence — it detects your location, identifies upcoming events (wedding season, festival periods, holidays), analyzes market conditions, and factors in your audience's peak browsing times per platform. A wedding photographer in India gets different strategy than one in New Zealand.

PostPilot uses a 3-tier hashtag system: primary tags (high reach, competitive), secondary tags (mid-volume, targeted), and niche tags (low competition, high relevance). Every hashtag is validated against a list of 100+ banned and shadowbanned tags. Volume scoring prioritizes niche tags (85 points) over mega tags (30 points) because niche hashtags drive more targeted engagement. Pinterest hashtags are automatically removed since Pinterest deprecated them in 2023.

Everything is editable — captions, hashtags, photos, scheduled dates. You can regenerate individual posts, swap photos from your gallery, or drag-and-drop posts to different dates on the calendar. The calendar supports both month and week views.

Starter plan includes 1 strategy per month. Pro and Business plans include unlimited strategies. All plans get the same AI quality — full scoring, hashtag validation, and platform optimization.